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Marketing Specialist (Microsoft Office User)

Open to applicants across all African countries

Remote — open across AfricaContractPosted 29 Oct 202630 openings

Marketing Specialist (Microsoft Office User) - Remote

Compensation

Annualized Compensation: $48,000–$76,800 per year
Hourly Rate: $25–$40 per hour
Employment Type: Contractor
Work Arrangement: Remote

The annualized figure is based on 40 hours per week and 48 working weeks per year. Actual earnings will depend on project workload, assignments, and hours worked.

About the Role

We are seeking experienced Marketing Specialists with strong Microsoft 365 skills to contribute to a project focused on improving marketing strategies and AI system performance.

In this role, you will apply your marketing expertise to develop realistic marketing scenarios, create and evaluate marketing content, assess campaign analytics, and generate actionable recommendations. You will also use Microsoft 365 tools, including Copilot, to produce marketing deliverables and documentation that support AI training and evaluation.

This opportunity is ideal for marketing professionals who combine practical industry knowledge, analytical thinking, and strong communication skills. Experience in AI training is beneficial but is not listed as a requirement.

Key Responsibilities

  • Design realistic, multi-step marketing prompts that reflect industry workflows, including campaign planning, audience segmentation, content calendar development, and performance reporting.

  • Create, review, and refine marketing content used for AI training and model evaluation.

  • Assess marketing content for accuracy, relevance, quality, and professional standards.

  • Develop and score marketing analytics evaluations to assess how effectively AI systems interpret campaign performance.

  • Use Microsoft 365 applications, including Word, Excel, PowerPoint, Teams, and Copilot, to create marketing deliverables and project documentation.

  • Analyze marketing data to identify trends, evaluate campaign effectiveness, and generate actionable insights.

  • Translate analytical findings into clear recommendations for marketing improvement and AI model development.

  • Provide structured, consistent feedback on AI-generated marketing content and analytical outputs.

  • Communicate marketing concepts and evaluation findings clearly to technical and non-technical stakeholders.

  • Maintain high standards of accuracy, consistency, and attention to detail across all deliverables.

Required Qualifications

  • Professional experience in marketing, such as content marketing, digital marketing, campaign management, or marketing analytics.

  • Strong proficiency in Microsoft 365 applications, particularly Word, Excel, PowerPoint, and Teams.

  • Hands-on experience using Microsoft Copilot.

  • Excellent written and verbal English communication skills.

  • Ability to explain marketing concepts and analytical findings to technical and non-technical audiences.

  • Strong analytical and problem-solving skills.

  • Excellent attention to detail and the ability to provide clear, consistent feedback.

  • Ability to develop, assess, and refine marketing content and workflows.

Preferred Qualifications

  • Experience with AI training, data annotation, or evaluating AI-generated content.

  • Experience with marketing analytics, campaign reporting, and performance measurement.

  • Experience developing marketing strategies, campaign plans, and audience segmentation approaches.

  • Familiarity with using AI-powered tools to support marketing workflows and content production.

  • Experience creating structured evaluation criteria or assessing the quality of marketing deliverables.

Key Skills

  • Marketing Strategy

  • Digital Marketing

  • Content Marketing

  • Campaign Planning

  • Audience Segmentation

  • Content Calendar Development

  • Marketing Analytics

  • Campaign Performance Measurement

  • Data Analysis

  • Microsoft 365

  • Microsoft Word

  • Microsoft Excel

  • Microsoft PowerPoint

  • Microsoft Teams

  • Microsoft Copilot

  • AI Training

  • AI Output Evaluation

  • Marketing Content Review

  • Prompt Development

  • Performance Reporting

  • Data Interpretation

  • Actionable Recommendations

  • Written and Verbal Communication

  • Attention to Detail

  • Quality Assessment

  • Critical Thinking

What Success Looks Like

  • Marketing prompts accurately reflect realistic, multi-step professional workflows.

  • Marketing content meets high standards for accuracy, quality, relevance, and clarity.

  • Evaluation frameworks effectively assess AI performance in marketing analytics and campaign measurement.

  • Microsoft 365 tools are used effectively to produce clear, well-organized deliverables.

  • Marketing data is translated into practical recommendations that support campaign improvement and AI development.

  • Feedback is consistent, detailed, and useful for improving AI-generated marketing outputs.

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